If you’ve been craving smarter wine storytelling that actually connects the dots between regions, grapes, and the people who move the industry forward, you’ll want to keep an eye on All That Wine—a new Substack collaboration from Susannah and Katarina Andersson of Grapevine Adventures. It’s the kind of project that feels equal parts study group and surf report: timely, community-minded, and geared to help everyone—trade and consumers—catch the next wave in wine communication.
Why This Matters
This isn’t just another headline—it’s a signal of where the wine news is headed. Paying attention now could save you money, introduce you to your next favorite bottle, or simply make you the most interesting person at your next dinner party.
“We have launched a new substack publication.” — Susannah, Avvinare
Key Takeaways
- Key themes: wine news, Substack, wine communication—stay informed on these evolving trends.
- The takeaway? Keep exploring, keep tasting, and don’t be afraid to try something new.
What All That Wine Aims to Do
The mission is refreshingly straightforward: publish stories that matter, focus on regions and grape varieties, and offer services for the industry. In Susannah’s words, “Our publication will have articles on topics of interest, regions, and grapes.” That’s the heartbeat of this platform—covering the what, where, and why without drowning readers in jargon.
Expect content that ranges from grape-focused deep dives (think classic players like Sangiovese, Chardonnay, Nebbiolo, and Pinot Noir) to regional spotlights—from Italy’s mosaic of appellations to new-world pockets carving out their identity. The tone? Professional but human—built for wine pros who need context and for enthusiasts who just want to learn without feeling like they signed up for a sommelier exam.
There’s also a services layer aimed at the trade. If you’re a winery, importer, or PR pro, this is a channel designed to help you communicate better—clarify your story, sharpen your pitch, and show up where wine lovers are actually listening now.
Why This Matters for Wine Pros and Fans
Common wisdom says wine coverage thrives on terroir and tradition—region, grape, producer, vintage. True. But today’s readers also want access: thoughtful pieces, live chats, and practical guidance that make the wine world feel less like a gated garden and more like a well-marked trail. Substack is a smart home base for that: direct-to-reader, community-first, and flexible enough to host live conversations and evolving projects.
Compared with the old-school model—magazines with long lead times and limited space—this approach is nimble. When news breaks (a DOC change, a regional vintage story, a producer milestone), All That Wine can respond fast. When you want a deeper exploration—say, the stylistic spectrum of Sangiovese from Chianti Classico to Brunello, or why Chardonnay swings from lean and mineral to creamy and oak-kissed—you’ll get the context without the gatekeeping.
And because this is built by communicators who actually work in the field, the industry-services piece matters. Helping wineries clarify brand voice, streamline messaging, and elevate storytelling is more than marketing—it’s how great regions and grapes find their audience. Think of it like tuning your board before paddling out: less drag, better balance, more fun.
Style Snapshot
- Focus: Regions, grapes, wine news, and industry communication services
- Approach: Professional, relaxed, enthusiast-friendly—no dense jargon
- Coverage: Classic grapes (Sangiovese, Chardonnay, Nebbiolo, Pinot Noir) and global regions
- Descriptors: Expect clear stylistic framing (dry/sweet, light/medium/full) when relevant—always with context
Closing Takeaway
All That Wine looks like one of those projects that will help people learn, connect, and make smarter choices—whether you’re a buyer, a winery, or a curious drinker. The promise is simple: credible information, good conversation, and practical support for the trade. As Susannah put it, they’ll dive into “topics of interest, regions, and grapes,” and then go beyond news into real-world help for the industry. That’s a blend we can get behind.
Best occasion: Join the live chat and subscribe when you want insider perspective without the noise.
Best pairing direction: Sip something classic and versatile—crisp Italian white or an easygoing Chianti—so your palate stays open for the conversation.
Source: https://avvinare.com/2025/10/20/what-we-do-at-all-that-wine/