All That Wine: A New Substack Collaboration Worth Your Follow

If wine media sometimes feels like a crowded tasting room—same notes, different glass—consider All That Wine the fresh air by the open window. Susannah (Avvinare) and Katarina Andersson (Grapevine Adventures) have finally linked up on a Substack project they’ve been eyeing for years, and they’re kicking things off with a live chat to unpack their vision and how it helps the wine world.

As Susannah puts it, “We have launched a new substack publication.” —Susannah, Avvinare. Simple, direct, and honestly overdue. The premise: smart writing across topics, regions, and grapes—plus industry services for those who make, market, and share wine.

Style Snapshot: What to Expect

All That Wine promises a blend of approachable wine journalism and practical industry know-how—think less press-release copy, more insights with a pulse. In Susannah’s words, “Our publication will have articles on topics of interest, regions, and grapes.” —Susannah, Avvinare.

• Wine news that goes beyond headlines (interpretation, context, and yes, opinions).
• Deep dives into grapes and regions—from classic benchmarks to rising corners worth your curiosity.
• Industry-facing services and communication support for wineries and wine pros.

Best occasion: When you want a smart, digestible wine read without decoding jargon.

Best pairing direction: Pair with whatever’s in your glass and an open mind—reds for long reads, whites for breezy updates.

Why This Matters (And Why Now)

Wine is both culture and commerce, and the best writing honors both. Substack is a natural fit—less gatekeeping, more direct community. For readers, this means access to informed voices without the noise. For the trade, it means a platform that understands the daily grind behind the romantic vineyard photos.

Susannah and Katarina have complementary lanes: Susannah brings the journalist’s lens and industry perspective; Katarina brings the educator’s knack for storytelling across regions—especially Italy—where grape identity and local food culture are inseparable. Expect coverage that respects classic anchors like Sangiovese, Nebbiolo, Pinot Noir, and Chardonnay while staying nimble enough to spotlight overlooked appellations and stylistic shifts (lower alcohol trends, climate adaptation, and how communication actually moves wine).

And there’s a live chat on deck to walk through the playbook: vision, format, and the ways this can serve winemakers, PR teams, and wine lovers who want more than tasting-note bingo. Or, as Susannah sums up: “Hope you can join us.” —Susannah, Avvinare.

For Wine Lovers and Wine Pros

If you’re a consumer, expect translation of insider conversations into friendly, useful takeaways—how to think about a grape’s typical style (dry vs. sweet, light vs. full-bodied), what a region usually brings to the glass, and where new producers are doing something interesting.

If you’re in the industry, this collaboration aims to be part content studio, part communications ally—helping cut through the noise with clear, credible storytelling. The promise isn’t just more content; it’s better content, with a practical backbone.

Closing Takeaway

All That Wine feels built for the current moment: informed, connected, and not allergic to opinions. It’s the kind of publication that makes you a sharper buyer, a more confident drinker, and a better communicator—whether you’re pouring at home or presenting in a boardroom. If you’re into wine that’s curated with context and delivered with heart, this is worth your follow—and your calendar alert for their chat.

Source: https://avvinare.com/2025/10/20/what-we-do-at-all-that-wine/