All That Wine: New Substack Collab, Vision, and Live Chat

If you’re into smart wine talk without the stuffiness, a new collaboration just popped its cork: All That Wine, led by wine communicators Katarina Andersson (Grapevine Adventures) and Susannah (Avvinare). They’ve launched a Substack and are hosting a live chat to unpack their vision—what they’ll cover, how they’ll work, and how they can help folks in and around the industry. It’s the kind of project the wine world could use: practical insights, global perspectives, and a clear lane for communication services.

“We have launched a new substack publication.”

— Susannah, Avvinare

That’s the headline. But it’s what they plan to do with it that matters. As Susannah writes, “Our publication will have articles on topics of interest, regions, and grapes.” — Susannah, Avvinare

Translation: not just tasting notes or press-release fluff, but a broader lens—news, education, and how-to help for producers, importers, and communicators who want to reach actual humans, not just the algorithm.

Style Snapshot: What All That Wine Covers

Expect enthusiast-friendly writing with a professional backbone. If you’re trying to understand how a grape and a place come together (and how to talk about it), this sounds like your spot. Based on their intro, here’s the shape of coverage:

• Grapes: Sangiovese, Cabernet Sauvignon, Pinot Noir, Chardonnay—plus the under-the-radar varieties you’ve been meaning to explore.
• Regions/Appellations: Think Tuscany, Sicily, Rioja, Napa, Willamette, and beyond—Old World meets New World with context.
• Styles: Dry whites and rosés, full-bodied reds, sparkling traditional-method wines, and sweet styles when they earn their place at the table.
• News + Services: Industry updates, communication strategy, and practical tools for wineries and wine pros who need clarity and reach.

Best occasion: catching their live chat or weekend reading with a glass handy. Best pairing direction: something refreshing (dry sparkling or crisp white) while you take notes; a soft, medium-bodied red when you move from reading to brainstorming.

Why This Matters Now

Wine communication has a trust problem. Too often it’s siloed—overly technical for newcomers or too superficial for pros. A platform that says it will bridge grapes, regions, and industry news with services can help more voices find a lane. And when those voices include cross-border perspectives—Italian and American angles, old-school tradition and modern marketing—you get more nuance and less noise.

We’ve all seen how a well-timed, well-explained story can change how a region is understood (hello, volcanic terroir renaissance), or how a grape goes from insider to household name. If All That Wine keeps its promise—news plus context plus hands-on help—it can become a go-to for folks who want to communicate clearly about wine without dumbing it down.

How to Read It (and Use It)

Here’s how I’d approach a new Substack like this:

• Skim the news posts to get a feel for trends.
• Bookmark the region/grape explainers for quick reference—especially when you’re deciding how to describe a wine’s style (dry/sweet, body, acidity) to your own audience.
• If you’re on the producer/importer/PR side, use their communication insights to tighten your messaging: fewer buzzwords, more meaning.

The win-win is obvious: readers get context, pros get tools, and the conversation gets less fuzzy. As Susannah notes, they’ll “offer news and beyond that, services for the industry.” — Susannah, Avvinare That “beyond” is where most wine projects stumble; it’s also where the need is greatest.

Closing Takeaway

All That Wine looks built for people who care about the connective tissue—how grapes, regions, and stories shape the way we drink and talk about wine. If you want to keep your palate sharp and your communication sharper, tune into their live chat and subscribe. I’ll be over here on Pacific time nodding along, surfboard parked and glass half-full.

Source: https://avvinare.com/2025/10/20/what-we-do-at-all-that-wine/