All That Wine: A Substack Collaboration Worth Sipping On
If you love smart wine conversation without the gatekeeping, there’s a new channel you’ll want to bookmark. Wine writers Susannah (Avvinare) and Katarina Andersson (Grapevine Adventures) are teaming up on a Substack publication called All That Wine—part news hub, part education, part industry resource. It’s the kind of collab that makes sense: two seasoned communicators riffing on regions, grapes, and the business side of vino, with a live chat to outline their vision.
Why This Matters
This isn’t just another headline—it’s a signal of where the wine news is headed. Paying attention now could save you money, introduce you to your next favorite bottle, or simply make you the most interesting person at your next dinner party.
As Susannah puts it, “We have launched a new substack publication.” —Susannah, Avvinare
“Tomorrow in our live chat we are going to discuss our vision.
Key Takeaways
- Key themes: wine news, Substack, All That Wine—stay informed on these evolving trends.
- The takeaway? Keep exploring, keep tasting, and don’t be afraid to try something new.
Style Snapshot: What All That Wine Brings
From their announcement, All That Wine aims to blend timely coverage (think headlines and perspectives) with deeper dives into grapes and regions. That’s refreshing: most wine people crave context, not just scores. Expect accessible writing, industry-facing resources, and a platform that treats education and community like core features, not add-ons.
- Focus: News, grape/region explainers, and industry services.
- Format: Substack publication with live chats and articles.
- Tone: Enthusiast-friendly, journalistic, and clear—no jargon for jargon’s sake.
Context: Why This Matters Now
Wine media has splintered—some folks chase viral tasting reels, others dig into technical PDFs that require a geology minor. All That Wine promises a middle path: content that respects the craft and the people behind it while staying readable. If you’re new to grapes, you’ll get clean frameworks. If you’re in the trade, you’ll find practical angles and communication support.
The team’s scope—”articles on topics of interest, regions, and grapes”—suggests a steady cadence of evergreen fundamentals alongside timely updates. That’s exactly what helps people make better buying and pairing decisions. Understanding why a cool-climate Pinot Noir tastes lighter-bodied and more red-fruited than its riper cousins isn’t esoteric; it’s the key to enjoying your glass. And when news drops—regulatory shifts, harvest challenges, or communication trends—having pros decode the signal from the noise is clutch.
They’re also open about offering “services for the industry,” which hints at training, consulting, or campaign support. For wineries, regional consortia, and hospitality teams, effective storytelling is oxygen. Being clear about what you do and why it matters—whether you’re talking appellations, sustainability, or cellar practices—builds trust and keeps customers coming back.
The Live Chat: Vision, Values, and How You Can Plug In
Per the announcement, “Tomorrow in our live chat we are going to discuss our vision.” —Susannah, Avvinare. The promise here is transparency: who they are, what they do, and how they can help. If you’ve ever felt lost between a press release and a tasting room spiel, this is the bridge. Expect straightforward explanations, room for questions, and a vibe that’s more community meetup than lecture hall.
Hot take (with humility): Wine communication needs fewer gatekeepers and more guides. If All That Wine stays true to its mission—clarity, context, and a little warmth—it’s positioned to become a daily read for curious drinkers and a practical touchpoint for pros.
Best Occasion & Pairing Direction
Best occasion: Tune into their live chat and subscribe to get the full picture. Make it an easy, curious evening—notes app in one hand, glass in the other.
Best pairing direction: Keep it conversation-friendly. Dry sparkling (Brut) or a crisp, unoaked white (think Sauvignon Blanc or Vermentino) keeps your palate fresh while you listen and learn. If you’re team red, a chillable, light-bodied style (Gamay or young Pinot) won’t bulldoze your focus.
Bottom line: All That Wine looks like a thoughtful, modern take on wine storytelling—grounded, useful, and human. If you care about how grapes, regions, and industry realities shape what’s in your glass, this collaboration is worth following from day one.
Source: https://avvinare.com/2025/10/20/what-we-do-at-all-that-wine/
