Cut the Clutter: The Morning Claret’s TMC Digest
If your inbox looks like a cork explosion—newsletters everywhere, unread counts climbing—the new TMC Digest from The Morning Claret is a timely palate cleanser. Simon J Woolf is offering a monthly roundup so you can keep up with his thoughtful wine writing without the weekly email ping. As a California-based wine nerd who loves great terroir and a clean inbox, I’m here for it.
Why This Matters
The wine world moves fast, and this story captures a pivotal moment. Whether you’re a casual sipper or a dedicated collector, understanding these shifts helps you make smarter choices about what ends up in your glass.
“Wave goodbye to email overload.” —Simon J Woolf, The Morning Claret
Key Takeaways
- Key themes: wine news, newsletter, The Morning Claret—stay informed on these evolving trends.
- The takeaway? Keep exploring, keep tasting, and don’t be afraid to try something new.
What the TMC Digest Actually Does
The TMC Digest is simple: one monthly email summarizing every article Simon published that month, with links so you can pick your poison—er, pour—when you actually have time. No more guilt from well-intended weekly reminders you swore you’d read after work and somehow never did.
Importantly, the digest doesn’t require a paid subscription. But Simon does make a clear point about how his work exists:
“It’s 100% funded by my readers.” —Simon J Woolf, The Morning Claret
In a wine media landscape where nuance gets lost in the algorithm, reader-funded journalism tends to stay focused on substance. The digest is a smart tweak that respects attention spans without dumbing down the conversation.
How to Switch Without Accidentally Unsubscribing
Substack’s settings can be… let’s call it “quirky.” If you want the digest but not the weekly emails, follow Simon’s sequence exactly:
- Click Sign In (you’ll get a one-time code by email).
- Click your profile icon and select Manage subscription.
- First choose TMC Digest, then deselect The Morning Claret.
“It’s important to do this in the right order.” —Simon J Woolf, The Morning Claret
If you flip the steps, Substack might interpret your move as a total breakup instead of a chill phase:
“Substack will assume you want to completely unsubscribe and unhelpfully logs you out.” —Simon J Woolf, The Morning Claret
Comments are open on the source post if you hit any snags, which is a nice touch—reader-first energy all around.
Why This Matters for Wine Readers
Wine writing isn’t just tasting notes and trophy bottles. The good stuff—history, farming choices, winemaking philosophy, and the messy reality of how wine gets made—takes time to digest (pun absolutely intended). A monthly roundup helps you engage when you’re not drowning in everything else.
For casual drinkers, this means a curated path into more meaningful stories without the weekly guilt trip. For pros or deeply invested enthusiasts, it’s a clean way to triage: skim the digest, open the pieces you need, skip the rest without losing the plot.
Also, let’s be real—attention is the currency now. Choosing a monthly cadence is less about less content and more about better intention. You get to read on your terms. That’s the kind of consumer choice I can toast to.
Editor’s Take: Healthy Signal, Less Noise
This move tells me Simon’s doubling down on reader experience—solid journalism, respectful delivery. If a respected voice in natural and classic wine reporting says, “I’ll meet you where your attention lives,” that’s a signal worth noting across wine media. I’d love to see more creators experiment with cadence instead of volume. Your inbox (and liver) will thank you.
Best Occasion + Pairing Direction
- Best occasion: Sunday coffee catch-up or that mellow Friday night when you want to read something smart without doomscrolling.
- Best pairing direction: A crisp, dry white (think coastal vibes) or a chillable, light-bodied red—fresh, unfussy, and sessionable.
Bottom line: If you value thoughtful wine writing but need fewer dings in your inbox, the TMC Digest is an easy upgrade. Opt in, breathe out, and read when you’re ready.
Source: https://themorningclaret.com/p/enjoy-tmcs-content-without-email




