
Is the Alcohol Era Over? Wine’s Reckoning and Response in 2025
With WHO guidance and wellness culture tightening the screws, Simon J Woolf explores wine’s future—and how drinkers and producers can respond thoughtfully.

With WHO guidance and wellness culture tightening the screws, Simon J Woolf explores wine’s future—and how drinkers and producers can respond thoughtfully.

As governments toughen anti-alcohol messaging, wine faces a cultural reset. Why nuance matters, and how the industry adapts without losing its soul.

As WHO and governments harden stances, wine faces a new reality. What the anti-alcohol wave means, and how mindful drinkers can respond without panic.