
Is the Alcohol Era Over? Wine’s Reckoning and What Comes Next
As governments toughen anti-alcohol messaging, wine faces a cultural reset. Why nuance matters, and how the industry adapts without losing its soul.

As governments toughen anti-alcohol messaging, wine faces a cultural reset. Why nuance matters, and how the industry adapts without losing its soul.

Wine-Searcher’s latest data brings cautious optimism: searches up ~2%, 18.3M offers across 120 countries, and rising scores—Austria, Germany, and Alsace shine.