Napa Weighs Price Cuts as Tasting Fees Hit Reality Check
Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.
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Read MoreNapa Weighs Price Cuts as Tasting Fees Hit Reality Check
5 Wine Tourism Trends for 2025: Mobile Tasting, Events, Value
From mobile wine pop-ups to goat yoga, Forbes’ Liz Thach, MW spotlights five DTC trends reshaping 2025 wine tourism—and how smart wineries win visitors.
Napa Valley Mulls Price Cuts Now: Can Luxury Survive Discounts?
With visits and DTC sales down, Napa weighs price cuts and free tastings. Can lowering fees revive tourism without dulling its luxury edge? PlumpJack leads.
AB720 Lets Vineyard Tastings in California—Win for Small Wineries
California’s AB720 opens the door to vineyard tastings and events. Here’s who wins, where Napa and Sonoma differ, and why small wineries need this.