Napa Weighs Price Cuts as Tasting Fees Hit Reality Check
Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.
Tag DTC sales
Read MoreNapa Weighs Price Cuts as Tasting Fees Hit Reality Check
Napa Weighs Price Cuts: Luxury Image vs Luring Back Visitors
As visits drop, Napa weighs cutting tasting fees without scuffing its luxe aura. Who’s discounting, who’s holding firm—and how to woo new fans.