
Napa Weighs Price Cuts: Luxury Image vs Luring Back Visitors
As visits drop, Napa weighs cutting tasting fees without scuffing its luxe aura. Who’s discounting, who’s holding firm—and how to woo new fans.

As visits drop, Napa weighs cutting tasting fees without scuffing its luxe aura. Who’s discounting, who’s holding firm—and how to woo new fans.