
US Dietary Guidelines Shift: Tougher Moment for Wine Culture
New US dietary guidelines drop daily drink counts for a softer “consume less” message—good optics now, likely long-term headwinds for wine and hospitality.

New US dietary guidelines drop daily drink counts for a softer “consume less” message—good optics now, likely long-term headwinds for wine and hospitality.

The new US Dietary Guidelines drop daily drink limits and embrace real food. What that means for wine, moderation, and the industry's long-term outlook.

The new US Dietary Guidelines drop daily drink limits and urge less alcohol. Here’s why that’s a long-term headwind for wine—and how the industry can adapt.