Napa Weighs Price Cuts: Luxury Image vs Luring Back Visitors
As visits drop, Napa weighs cutting tasting fees without scuffing its luxe aura. Who’s discounting, who’s holding firm—and how to woo new fans.
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Read MoreNapa Weighs Price Cuts: Luxury Image vs Luring Back Visitors
Napa Valley Mulls Price Cuts Now: Can Luxury Survive Discounts?
With visits and DTC sales down, Napa weighs price cuts and free tastings. Can lowering fees revive tourism without dulling its luxury edge? PlumpJack leads.