Napa Weighs Price Cuts as Tasting Fees Hit Reality Check
Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.
Tag Tasting Fees
Read MoreNapa Weighs Price Cuts as Tasting Fees Hit Reality Check
Napa Weighs Price Cuts: Luxury Image vs Luring Back Visitors
As visits drop, Napa weighs cutting tasting fees without scuffing its luxe aura. Who’s discounting, who’s holding firm—and how to woo new fans.
Napa Valley Mulls Price Cuts Now: Can Luxury Survive Discounts?
With visits and DTC sales down, Napa weighs price cuts and free tastings. Can lowering fees revive tourism without dulling its luxury edge? PlumpJack leads.