
Napa Weighs Price Cuts as Tasting Fees Hit Reality Check
Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.

Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.