
Napa Weighs Price Cuts as Tasting Fees Hit Reality Check
Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.

Facing soft tourism and DTC slowdown, Napa debates lower tasting fees. PlumpJack and Jackson Family test discounts; others defend the 'Aspen of wine' image.

From mobile wine pop-ups to goat yoga, Forbes’ Liz Thach, MW spotlights five DTC trends reshaping 2025 wine tourism—and how smart wineries win visitors.

As visits drop, Napa weighs cutting tasting fees without scuffing its luxe aura. Who’s discounting, who’s holding firm—and how to woo new fans.

With visits and DTC sales down, Napa weighs price cuts and free tastings. Can lowering fees revive tourism without dulling its luxury edge? PlumpJack leads.

TUI Musement’s European Wine Tourism Index crowns France, Italy, Spain. We decode the criteria and share tips to plan smarter, tastier vineyard trips in 2025.

Discover USA TODAY 10BEST’s top U.S. wine tasting rooms and our take on what elevates a visit—from storytelling and service to flights, food, and vibe.

On Jan 15, 2026, the New York Wine & Grape Foundation hosts a solutions-driven summit to shape marketing, tourism, and policy for NY wine's future.

A new index ranks Europe’s best wine regions for 2025. Why Rioja tops the list, plus savvy travel tips for Piedmont, Tuscany, Bordeaux and Douro.

South Africa leads 2025 wine tourism for affordability and immersive experiences. See scores, prices, and smart itineraries across Portugal, Italy, and France.

Time Out’s Liv Kelly ranks Europe’s top wine regions for 2025—Rioja, Piedmont, Tuscany and more—using cost, weather and awards to guide your vineyard escape.

South Africa tops 2025 wine tourism for affordability and immersive tastings. Get the highlights and travel tips, plus how Portugal, Italy, and France compare.

Time Out reports a new QuoteZone index crowning Rioja number one. We unpack costs, weather, and what to drink across Europe’s top 10 wine regions.